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Good businesses shouldn't drown in busywork.

We kept seeing good local businesses do work a computer could handle, so we decided to fix that. We sit down with your team, find where the hours are actually going, and fix it with the simplest tool that does the job, not the flashiest AI.

Book a free consultation See what we'd automate

Free 20-minute consultation. In person or virtual, anywhere in the Triangle.

  • Finance + Computer Science backgrounds
  • You own everything we build
  • No retainer you can't leave
Weekly task logexample client
Retyping invoices into QuickBooks 6 hrsautomated
Chasing down unpaid invoices 3 hrsautomated
Answering the same 20 email questions 5 hrsautomated
Writing job quotes from scratch 4 hrsautomated
Scheduling and confirming appointments 2 hrsautomated
20 hours back
every week

How we work

We fix the business problem,
not sell you a tool.

Most of what slows a business down does not need fancy AI. It needs someone who will look closely, care about the outcome, and set up the simplest thing that works.

01

The problem comes first

We start from what is actually costing you time and money, then reach for the simplest tool that fixes it. Sometimes that is AI. Sometimes it is a setting you already pay for. We are not here to sell you software.

02

Finance & Computer Science

We've worked across finance, coding, and AI. We can read your numbers and we can build the fix ourselves, so you're not handing your business to someone who only understands one half of it.

03

You own it, you run it

Everything we set up is yours, documented in plain language, with your team trained to run it. We would rather you not need us than keep you on a subscription you cannot leave.

Start here

What we'd automate at
a business like yours.

Pick your industry. These are the tasks we find over and over again on the first visit.

What we do

Three ways in.
Most clients start with a free consultation.

You do not need to know anything about AI before we show up. That is the entire point.

01

Free Consultation

We sit down with your team, in person or virtual, figure out where the week goes, and tell you what's worth automating and what isn't. Free, every time.

  • 20 minutes, no cost
  • Confirm what's worth doing
  • Leave knowing which path fits
02

Custom Automation Build

We scope, build, and deploy one bespoke automation, wired into the software you already pay for, then train your team to run and troubleshoot it themselves.

  • Built and tested on your real work
  • Connected to your current tools
  • Cheat sheets and a troubleshooting note
03

Training & Support

Want to build things yourselves, or keep us close? As many hands-on training sessions as you want on your own use case, plus optional monthly support for tweaks and fixes.

  • Hands-on training, not toy demos
  • Optional monthly support
  • Cancel any time

How it works

Four steps, start to finish.

01

A free consultation

Tell us what eats your week, in person or virtual. We look at how you work, tell you what's worth automating and what isn't, and say so honestly if AI isn't the right fix.

20 minutes, no cost

02

A scoping session

We map the process, confirm what's feasible with the software you already pay for, and hand you a written scope: what we're building, what it won't do, and a fixed build price.

45 to 60 minutes · $200

03

We build it, you learn it

We build to the agreed scope with your team learning as we go, then hand it over with written instructions and 14 days of support. You own everything we build.

About 3 hours of your time

04

We stay on, if you want

Optional monthly support for tweaks, fixes, and small additions. No lock-in — keep us only as long as it earns its keep.

Optional, cancel any time

Why this is worth doing

57%

of U.S. work hours could be automated with technology that exists today.

McKinsey Global Institute, 2025
58%

of the average workday goes to "work about work" — chasing status, searching, re-entering — not the actual job.

Asana, Anatomy of Work, 2021
40%

of U.S. jobs are in roles that are highly automatable with the AI and robotics tools available today.

McKinsey Global Institute, 2025

Try it yourself

Put a number on one task.

Pick a single repetitive job someone on your team does every week, and see what handing it to a computer could give back in a year.

Assumes we automate about 80% of it, across ~50 working weeks. Drag the sliders.

0 handed back to your team every year
0 of that time, valued in labor
Now 8h
After 2h

Pricing

Two ways to start.
Both begin free.

Both paths begin with the same free conversation. Every time shown is your time commitment, not ours — our build time is longer.

Have It Built

Most booked
  1. Free Consultation 20 min · Free We look at how you work and tell you what's worth automating — and what isn't.
  2. Scoping Session 45–60 min · $200 We map the process, confirm what's feasible with your tools, and hand you a written scope and fixed build price.
  3. Custom Automation Build About 3 hrs · Quoted after scoping We build to the agreed scope with your team learning as we go. Includes handoff, written instructions, and 14 days of support.
Quoted after scoping

Fixed price in writing before we build.
Requires less than $50 a month in AI tools. Most clients pay about $20.

Start with the free consultation

Training Track

Lower commitment
  1. Free Consultation 20 min · Free Same start: we look at how you work and where AI would actually help.
  2. Team Training $400 Per 60 Min Session As many hands-on sessions as you want teaching your team to use and adjust AI on your real work, plus take-home guides.
$400up front

Requires less than $50 a month in AI tools. Most clients pay about $20.

Book the free consultation

We don't quote a build before we've seen how you actually work — the honest number depends on your process. After the scoping session you get one fixed price in writing, and it doesn't move. No hourly billing, no scope creep, no invoice you didn't expect.

Ongoing Support · $100–$150/hrOptional

No retainer, no monthly fee. We bill hourly, only when you need fixes, updates, or small additions as your business changes.

Our guarantee

Scoping ends with a written scope: what we're building, what it won't do, and a fixed price. If the finished automation doesn't do what we agree on, you won't be charged until it's right.

Start with the free consultation: twenty minutes, no obligation — you'll leave knowing which path fits.

About the founders

Who you'd be working with.

Teegan MoranPhoto
Teegan Moran
Co-founder

Duke undergraduate student concentrating on growth, positioning, and client strategy. Spent the last few years working with small businesses and kept running into the same problem: talented people spending half their week on work a computer could handle. Now spends his time figuring out where AI actually earns its place in a business and where it's just noise.

Email LinkedIn
Jaden PearlmutterPhoto
Jaden Pearlmutter
Co-founder

Duke undergraduate student specializing in data science, AI, and analytics. Has built financial models and forecasts for a business intelligence team and evaluated live business initiatives to find what was actually driving results. Works hands-on with the AI tools reshaping how businesses run, and knows where they hold up and where they don't.

Email LinkedIn

We started regAInit because we kept seeing the same thing around Durham. A front desk retyping the same information into three systems. An owner writing the same quote for the fortieth time. A manager spending Sunday night on a schedule that should take ten minutes.

The tools to fix that already exist and they are not expensive. What is missing is somebody who will come sit with your team, figure out what actually applies to you, and set it up properly. Between us we come from finance and engineering, so we care more about fixing the real problem than about using the trendiest tool. We use the simplest thing that works, then teach you to run it yourself.

Questions

Straight answers.

Get in touch

Tell us what's
eating your week.

Fill this out and we will get back to you within one business day with a straight answer on whether we can help.

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