The problem comes first
We start from what is actually costing you time and money, then reach for the simplest tool that fixes it. Sometimes that is AI. Sometimes it is a setting you already pay for. We are not here to sell you software.
Two Duke students · Durham & the Triangle
We got tired of watching good local businesses do work a computer could handle, so we started this. We sit down with your team, find what's eating your week, and fix it with the simplest tool that does the job, not the flashiest AI. We come from finance and coding, so we solve the actual business problem, then teach your team to run it without us.
Free 20-minute consultation. In person or virtual, anywhere in the Triangle.
How we work
Most of what slows a business down does not need fancy AI. It needs someone who will look closely, care about the outcome, and set up the simplest thing that works.
We start from what is actually costing you time and money, then reach for the simplest tool that fixes it. Sometimes that is AI. Sometimes it is a setting you already pay for. We are not here to sell you software.
Between us we come from finance and coding. We can read your numbers and we can build the fix ourselves, so you get people who understand both the money side and the technical side of your business.
Everything we set up is yours, documented in plain language, with your team trained to run it. We would rather you not need us than keep you on a subscription you cannot leave.
Start here
Pick your industry. These are the tasks we find over and over again on the first visit.
What we do
You do not need to know anything about AI before we show up. That is the entire point.
We sit down with your team, in person or virtual, figure out where the week goes, and tell you what's worth automating and what isn't. Free, every time.
We scope, build, and deploy one bespoke automation, wired into the software you already pay for, then train your team to run and troubleshoot it themselves.
Want to build things yourselves, or keep us close? A hands-on training session on your own use case, plus optional monthly support for tweaks and fixes.
How it works
Tell us what eats your week, in person or virtual. We look at how you work, tell you what's worth automating and what isn't, and say so honestly if AI isn't the right fix.
We map the process, confirm what's feasible with the software you already pay for, and hand you a written scope: what we're building, what it won't do, and a fixed build price.
We build to the agreed scope with your team learning as we go, then hand it over with written instructions and 14 days of support. You own everything we build.
Optional monthly support for tweaks, fixes, and small additions. No lock-in — keep us only as long as it earns its keep.
The math
Independent research keeps landing on the same thing: a large share of the work week is repetitive enough to hand to software. Here's the evidence, a rough calculator you can try, and the shape of the payoff. Your free consultation replaces the estimates with real numbers for your business.
of the tasks people are paid to do can already be automated with technology that exists today.
McKinsey & Company, 2015of the average workday goes to "work about work" — chasing status, searching, re-entering — not the actual job.
Asana, Anatomy of Work, 2021of all jobs have at least 30% of their tasks that are technically automatable with current tools.
McKinsey Global Institute, 2017Try it yourself
Pick a single repetitive job someone on your team does every week, and see what handing it to a computer could give back in a year.
Assumes we automate about 80% of it, across ~50 working weeks. Drag the sliders.
Hours on repetitive tasks, per week
Savings vs. the one-time build cost
Cumulative, once the automations are live
Share of paid tasks, per McKinsey (2015)
Illustrative figures, not a promise. The free consultation gives you real numbers for your own business before you spend a dollar.
Pricing
Both paths begin with the same free conversation. Every time shown is your time commitment, not ours — our build time is longer.
Requires a $20/mo Claude subscription — the only ongoing cost.
Start with the free consultationRequires a $20/mo Claude subscription — the only ongoing cost.
Book the free consultationOngoing Support · $125–$300/moOptional
We handle fixes, updates, and small additions as your business changes. Cancel any time.
Our guarantee
Scoping ends with a written scope: what we're building, what it won't do, and a fixed price. If the finished automation doesn't do what we agree on, you won't be charged until it's right.
Start with the free consultation: twenty minutes, no obligation — you'll leave knowing which path fits.
About the founders
Sophomore at Duke. Spent the last few years building things for small businesses and kept running into the same problem: talented people spending half their week on work that a computer could handle. Handles the builds and the technical side.
Sophomore at Duke. Click this text to write Jaden's bio: what he studied, what he has worked on, and which part of the business he runs. Keep it plain and specific. It reads better than a list of adjectives.
We started this because we kept seeing the same thing around Durham. A front desk retyping the same information into three systems. An owner writing the same quote for the fortieth time. A manager spending Sunday night on a schedule that should take ten minutes.
The tools to fix that already exist and they are not expensive. What is missing is somebody who will come sit with your team, figure out what actually applies to you, and set it up properly. Between us we come from finance and engineering, so we care more about fixing the real problem than about using the trendiest tool. We use the simplest thing that works, then teach you to run it yourself.
Questions
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